An assignment by David Reinfurt, from his Advanced Graphic Design at Princeton University. Reinfurt describes this assignment in the liner notes for an exhibition of student work, held at Hurley Gallery, Lewis Arts complex, in 2017:
The assignment is simple and lasts the full semester — design a new face for the apple watch which tells the time, and (by design) also changes the way you *read* the time. Simple, no? The students begin by considering, with a broad historical scope, how the representation of time affects the ways we understand it and use it.