user empathy challenge

A brief created in January 2018 by John Maeda, then Head of Design at Automattic, for members of the design team:

“Our task was to pick one of our fellow designers’ blog posts and come up with a plan to get it over 1,000 views on a financial budget of $20 and a time budget of two hours.”

Read more on the Automattic Design Blog.

An evaluation of the results was written by professional blogger Kitty Lusby.

Some context on the rationale of the exercise:

The design teams at Automattic like to do periodic exercises called Empathy Challenges. The goal in these exercises is to get us thinking in our customers’ shoes, to understand their contexts and challenges.

Thomas Bishop