Categories
briefs

Imaginary Real Estate

You will create a website for an imaginary real estate agency.

  • Develop a concept regarding the types of homes / buildings that are presented.
  • Define a visual style that must be coherent across the project: drawings? 3d-renderings? cardboard models? photographs of existing places?
  • Design and develop a website that shows the listings (with image galleries) and allows to search / filter. You will need to study the conventions of existing real estate websites.
Categories
briefs ideas

Unofficial website for an exhibition

  • At the beginning of the project, choose an exhibition, at some design or art museum, that will be at the core of the work.
  • It should be a group exhibition, ideally with a large number of artists involved.
  • Visit the exhibition and document your visit.
  • Create a dedicated website for that exhibition.

A current example would be : Civilization: Our Life in Focus (showing from March 13, 2026 to July 19, 2026 at Museum für Gestaltung Zurich) which shows the works of around 100 world-renowned photographers.

Examples of dedicated exhibition websites:

  • Soundings (2013) – MoMA’s first major exhibition of sound art.

Categories
briefs

Antithesis – one-week design challenges

Designer Rob Giampietro has shared a list of one-week design challenges, that he created for communication design students at Parsons School of Design in 2005.

Your task will be to tackle nine one-week design challenges that are outcome-specific. Some of your solutions will be successes; some will be failures. All of the projects are designed to teach you more about your process. In the end, you will choose three of the projects to refine and complete.

Gianpietro explains:

Though this class only has nine one-week projects, I have an ever-growing pool of projects do draw from, depending on how the class is doing, individual needs, and my own intuition. They tend to be very simple, short, and open-ended. At least a few are adapted from some of the great teachers I’ve had over the years.

Some of the 18 projects:

  • Make a map of your routes through the city during the next five days.
  • Curate a timeline that includes all major projects from Parsons as well as all of your major visual influences.
  • Design a mail-order catalog for the sale of everything in your bedroom.
  • Write, photograph, and design a travel guide to the Eighth Floor of 2 W 13th St. [Note: it’s the exhibition space of Parsons School of Design]
  • Make a presentation that explains a well-known psychology experiment. Think of Milgram, Skinner, Rosenhan, Festinger, Harlow, Kandel, and many others.
Categories
briefs historical

One-Sentence-Briefs

Some of the assignments presented in the book Taking a Line for a Walk (2014) are extremely short and consist in just one sentence. Here are some of them:

Surprise
Design and make a book from any material that couldn’t/wouldn’t/shouldn’t be used to make a book.
Neil McGuire, Glasgow School of Art, 2014.

Identity
Design stationery for your own graphic design office.
Alvin Eisenmann, Yale School of Art, 1982.

Poster problem
Choose a theme and design a poster for each of these categories: graphic poster / typographic poster / photographic poster.
Kohei Sugiura, HfG Ulm, 1964.

A new skill
Your assignment is to learn a new skill. Present your process and/or outcome in class in printed form.
Yotam Hadar, Shenkar College of Engineering and Design, 2011.

Sustainable information
Inform us about a company that claims to be green, but is actually “greenwashing”.
Joshua Trees, Central Saint Martins London, 2011.

Printing Machine
Design a drawing/printing/image-making machine, then use your machine to make a set of drawings or prints about a subject of your choice.
Unknown author, Central Saint Martins London, 2004.

A bird in the hand is worth two in the bush
Prove this visually.
Rebecca and Mike, Central Saint Martins London, 200o.

Categories
briefs historical

Collaborative short film on Photography – HfG Ulm

This assignment is taken from the student publication «Output», which was created by students of the Hochschule für Gestaltung Ulm.

In the year 1961-1962, starting in October 1961, the school launched a curriculum centered on film, inside the sector «Visual communication».

The brief

On the first day, the students received the task of creating a short film on the topic of “photography”. The film is divided in 5 parts, which have each a duration of 2 minutes. Each sequence is made by one or two students. The duration of the whole film (with start/end titles) should be 12 minutes.

  • Sequence 1: It started with Daguerre. Development of photography, from the beginnings until today. Not a history but a depiction of the progress made.
  • Sequence 2: Light and shadow. The attempt to observe the original meaning of photography: “to paint with light”.
  • Sequence 3: The fixed moment. The opposition between a subject in motion and a fixed image.
  • Sequence 4: Extremes. Photography allows to visualise areas that aren’t accessible to the human eye (x-rays, ultraviolet or infrared photography). The use of composition, lighting and camera angles to create subjectivity.
  • Sequence 5: Manipulations. Photography as an instrument of power and influence, for political or commercial motives.

Schedule

  • October-December: writing of the script. Preparations of the shooting: a) Search for subjects. b) Reproduction of material from books and magazines. c) Gathering of props and models. d) Organisation of the schedule.
  • January–February: setting up the shooting plan. 3 weeks of shooting, at Kodak/Stuttgart, in the observatory/Heidelberg, at Zeiss/Oberkochem, and at the German Museum/Munich.
  • March–June: 1) shooting of the titles. 2) Raw and final cut. 3) Sound recordings: a) Sound effects. b) Music. c) Commentary and slogans.
  • 26. October 1962: Premiere of the short film in the aula of the HfG Ulm.

Sources

  • Alfred Jungraithmayr, « Beiträge zum Thema Film an der Hochschule für Gestaltung in Ulm », Output, no 14,‎ October 1962, p. 4-24
  • Erika Fortner, «Bericht über die Filmabteilung und den ersten Film an der HfG», Output, no 14,‎ October 1962, p. 31-39 (PDF document)
Categories
briefs

Create a music label

In every school, there are certainly some students who produce their music, play in a band, are MC-ing, are “bedroom composers” in different music styles.

This exercice aims to develop an in-school music label that showcases those young artists and their music.

Possible outcomes:

  • Label name and brand identity
  • Logo and visual style
  • Artwork templates for releases across several formats (digital, audio cassette…)
  • Artwork templates for different release categories: album, single, EP, compilation…
  • Web presence on different platforms (Bandcamp, Soundcloud…)
  • Design a label compilation
  • Other types of media: flyers, stickers, event posters, animations for social media…

Categories
historical

Central Saint Martins

Excerpt of an interview with Nina Paim, on the archived website of the 26th Biennale of design in Brno (2014).

BB : You came across hundreds of assignments while preparing the exhibition. Do you think there are good assignments and bad assignments? Do you have a favourite assignment?

Nina Paim : Perhaps the most surprising discovery was a series of assignments from Central Saint Martins, which I received through different sources, mainly from Maziar Raein and Richard Doust (who both taught at the CSM). It turns out Saint Martins has been keeping a record of all assignments by asking teachers to fill out a “template form” containing a reason for setting/purpose, learning objectives, the brief itself, learning outcomes, schedule and codes (the latter is still a cryptic category to me). Every two weeks all tutors were asked to put up two new briefs on the “wall of briefs” (which will generate a pool of approximately 20 to 25 briefs). Students would then choose one or more briefs from the wall and attend the briefings and crits lead by that teacher. Students could do as many or as few briefs as they wanted – they were evaluated by their portfolios at the end of the school year. It’s a very nice collection and the assignments themselves are very instigating: one could do an exhibition only with those!

Categories
briefs

Make a New York Times op-ed illustration in 210 minutes

An assignment posted by Rob Dobi (editorial illustrator, designer and photographer) on threads app, February 16 2026:

on my first day of teaching contemporary illustration at
RISD yesterday i had my students embrace the pure chaos timeline of making a new york times op-ed illustration within a few hours. I emailed their briefing at 1:30, sketches due at 3, finals due by 5. Everyone survived, here are a few selects.

Categories
ideas

Waste Time Playing

“Waste Time Playing.” That was the concept that came up during a class in my fifth semester of university, back when I was studying Industrial Design. The challenge was to create an immersive experience that encouraged people to read Cortázar’s work —and that’s when we realized that, through play, we’re more present, we learn better, and we remember more.

Source: Manifesto for young adults, by Nebulosa Picante

Categories
briefs ideas

Portraits for Wikipedia

Students have to create portraits for personalities in theirs city. The portraits are to be released under an open license on the Wikipedia Commons platform, so they can be used to illustrate Wikipedia articles.

In order to find suitable persons, a search can be done on Wikidata. For instance, this query searches for living persons born in the city of Lausanne, aged less than 85 years, that have a Wikipedia page but do not have a picture.

SELECT ?personne ?personneLabel ?dateNaissance ?age
WHERE {
  ?personne wdt:P31 wd:Q5;         # être humain
            wdt:P19 wd:Q807;       # né à Lausanne
            wdt:P569 ?dateNaissance.  # date de naissance

  # Ne pas avoir d'image
  FILTER NOT EXISTS { ?personne wdt:P18 ?image }

  # Avoir au moins un article Wikipédia
  FILTER EXISTS {
    ?article schema:about ?personne;
             schema:isPartOf ?wiki.
    FILTER(CONTAINS(STR(?wiki), "wikipedia.org"))
  }

  # Exclure les personnes décédées
  FILTER NOT EXISTS { ?personne wdt:P570 ?dateDeces }

  # Exclure les personnes de plus de 85 ans
  BIND(YEAR(NOW()) - YEAR(?dateNaissance) AS ?age)
  FILTER(?age <= 85)

  SERVICE wikibase:label { bd:serviceParam wikibase:language "fr,en". }
}
ORDER BY ?personneLabel

PS: this idea is quite similar to the existing Wikiportraits Project.

PPS: there’s an article by the BBC about the project, that also made me discover @badwikiphotos on Instagram.